As part of the onboarding process, we provide a link to an onboarding form. This asks you for information about your project that will be helpful for our reference.

We use industry leading Search Engine Research softwares to conduct complete SEO audits. This reveals any SEO structural issues with your existing website, and gets a footprint on your current search presence and performance.

Based on the results of our SEO audits there may be a series of optimisations we will need to perform. These fixes will be required to avoid restrictions to your SEO potential.

Our Keyword Research processes large sets of search data to find keywords most relevant for you, with insights as to how difficult it will be to rank for as well as their search volumes. We strategically first target easy keyword wins while we chip away at the higher search volume (and also higher difficulty) keywords. We assign these keywords and their contextual data to your project so we can track and report on their performance.

Our research extends into performing Competitor Research. This gives us visibility into the SEO makeup of your competitors. This helps us identify what they are doing that works, and what they are doing that doesn't work. What keywords they are ranking for, and what might be keywords that we can rank better for.

Our comprehensive research concludes and initiates the design of the SEO Content Strategy. This strategy articulates which keywords we will focus on, how we will aim to rank for these keywords, what type of content we will produce, and any additional considerations. While SEO Content Production is a large aspect of the strategy, we also tackle other aspects of SEO like backlink profile building, local SEO and National SEO.

This blog example typically tackles low competition keywords in your industry. Often a longer search term, a longtail keyword for "Logistics" might be "Warehouse rent for small businesses". Our keyword research informs us of longtail keywords to focus on.

It's best to start early with trying to tackle the harder-to-get keywords. Over the long term, these initial content publications do leave an authoratitive paper-trail for Google to consider, thus increasing your domain authority and overall SEO prospects.

This type of SEO Article, while it does target keywords, also works to bring to focus to your user the risks of not selecting your service. For example "15 important considerations when selecting a warehousing service". This gives space to promote your unique value propositions and strong selling points.

For a fourth article in a given month, we may look at re-inforcing our focus on easier to rank for terms, targeting another longtail keyword.

After tackling a handful of SEO articles, we'll ensure that we are tracking their keyword progress. We will monitor your performance for those keywords across time, and its data may inform our strategies. We then return to the lab and develop a new wave of SEO focused content, strategically balancing which keywords we are targeting against search volumes and competition.

One important factor in determining your SEO strength and positioning is your backlink profile. Backlinks are websites that link to you. The more websites that link to you, the more Google sees you as an authoratitive source. And if those websites that link to you are themselves
considered of somewhat good authority by Google, then that amplifies your overall ranking. It is important to consider backlinks as part of an SEO strategy to give it the best chance of success.

There are two main methods of acquiring backlinks - organically, or with paid media.

Organic Backlinks: Think of your relationships with your suppliers and business partners. Are their websites linking to yours? They should. Any new relationships you build with other businesses, communities, organisations, networks, are all opportunities to create new backlinks. By ensuring others are linking to your website, you will build a strong backlink profile. Even think of listing your business in as many directories as you can - each of these count as an organic backlink.

Paid Backlinks These are links that are paid for. Think of paying a journalist to write a feature article promoting your services. Or an online blog that has a hobby intesrest in a related field to yours. The sources of the paid backlink can vary. But what really matters is growing our backlink profile from them.

As an gency we are able to purchase backlinks for you. The cost for these backlink purchases can vary, and we will consult with you at the time what the price per backlink will be.

Local SEO is essential for drawing in nearby companies that need your services. By optimizing for local search, you make it easy for these businesses to find and trust you, enhancing their convenience. This involves refining your Google My Business listings, ensuring your business details are accurate across various directories, and gathering positive reviews. These efforts can significantly impact local companies when they are choosing a service provider, positioning you as the go-to option in your area.

National SEO is your ticket to expanding your business across the entire country. By targeting broader, industry-specific keywords, you can attract large-scale clients who are seeking comprehensive logistics solutions. Creating content that addresses national industry needs and building a strong backlink profile are key strategies that will help you establish authority and draw clients from all over the country. This approach ensures that your business stands out as a top choice for nationwide logistics services.

A well-optimized Google My Business (GMB) profile is a powerful way to boost local visibility and credibility. A complete and accurate GMB profile makes it easy for potential clients to find essential information like your location, contact details, and the services you offer. Additionally, gathering and managing customer reviews on GMB is crucial for building trust and a solid reputation. Positive reviews not only improve your search rankings but also influence decision-making, making it more likely that businesses will choose you as their logistics provider. Regularly updating your GMB profile and actively engaging with reviews can significantly enhance your local SEO efforts and help you attract more clients.